Hi! I'm Christian Huser.
I am a business, marketing and strategy consultant with over 30 years of experience as a founder and entrepreneur.
I am passionate about strategic thinking and sharing my experience and knowledge.
As a founder and entrepreneur, I have launched a wide variety of brands in different markets and countries, built distribution structures in various industries from technology to fashion and implemented market strategies for emerging brands and companies.
Today, I focus on using this diverse entrepreneurial experience to advise and support forward-thinking entrepreneurs in their ventures.
How I Can Help
For Startups
I provide guidance on market entry, strategy development, and scaling, drawing from my entrepreneurial experience to assist you through all stages of business growth.
With a background in software development, e-commerce, and trend research, I possess extensive knowledge in digitalization, trend analysis, as well as expertise in artificial intelligence and Web3.
For Established Businesses
I offer strategic consulting to develop and refine novel marketing approaches, adapt brand positioning to changing markets and consumer behaviour as well as modern trends and technologies such as AI and Web3.
I place particular emphasis on strategic marketing alignment and consumer engagement.
Insights and Analysis
With my experience in market and trend research, industry reports and my intuitive and experience-based understanding of market dynamics, I deliver actionable insights to support you at all stages of your decision-making processes.
Understanding Europe
Over time, my companies and I have specialized in navigating the diversity of European markets.
Whether it was the development of digital training systems to introduce dental prosthetics to dentists in France or the mass distribution of lifestyle accessories in Spain, the adventure factor is always high to begin with. For less adventurous companies, I offer to develop well thought-out strategies to enter or expand in this fragmented landscape.
The key insight up front is that unless you have the financial power of large corporations like Apple, the wisdom lies in adapting your brand communications and marketing activities to the unique mix of cultures, languages and business practices in Europe in a way that allows you to move forward quickly.
About Me
My Expertise
As a founder and entrepreneur in various industries, I know first-hand what it takes to build, grow and manage successful businesses.
This journey has taken me to various countries in the US, Europe and Asia, where I have worked with both start-ups and multinational companies.
My expertise lies in strategic thinking, understanding market trends and harnessing the power of innovation, especially in the area of pioneering technologies.
Holding a Master's degree in Marketing, my strategies have benefited startups and major brands like Nestlé, 3M, BMW, ADAC, B/S/H/, PowerBar, Salewa, Webasto, PowerBalance, Qalo, Zarges and more.
Why Me?
What drives me every day is the never-ending curiosity to follow new technologies, market trends and cultural, social or political developments and to develop directions and solutions through my experience.
What motivates me most is to pass on the knowledge and experience that I have accumulated as a founder and entrepreneur over more than 30 years to current generations of willing and motivated minds in an uncomplicated and personal way.
After all, it is crucial to understand the potential risks at an early stage, what specifically needs to be tackled and when, where long-term strategies are needed and how to avoid repeating unnecessary mistakes that have already been made. It is always worthwhile exchanging thoughts and ideas as early as possible.
So why me? Because I can listen before I start talking. Because, based on my experience, I am very aware that a substantial investment of time, empathy and effort is the key to a fruitful conversation.
I claim that I consciously practice these qualities because I genuinely want to see the visions of motivated entrepreneurs and startup founders who really want to shape the world for the better become reality.
Contact Me
If refining your business strategies, entering new markets, or seeking advice on entrepreneurial ventures is your goal, I'm here to help.